Measured Search Privacy Policy

The privacy of our visitors to http://www.measuredsearch.com is important to us. Measured Search's policy is to respect and protect the privacy of our users. Measured Search takes your privacy concerns seriously and firmly supports protecting your privacy online. Measured Search will never deliberately reveal private information about our users to any third party without first receiving that user's consent. Measured Search will not sell or rent your personally identifiable information to anyone. Please read through this policy statement to understand our practices regarding privacy and learn how we use the information collected from you. The following discloses our information gathering and dissemination practice for this website. As used in this Privacy Policy, “Measured Search” refers to all websites (including http://www.measuredsearch.com and http://blog.measuredsearch.com/), properties, and services owned or operated by Measured Search, Inc., a Delaware Corporation, doing business as Measured Search.

This Privacy Policy is part of Measured Search Terms of Use and describes the privacy practices of Measured Search. It explains when and how Measured Search collects end user and client information, including Personally Identifiable Information (defined below), how we use such information, and the circumstances under which we may disclose such information to others.

By visiting the Measured Search website, visiting a Measured Search client website that provides notice of its use of Measured Search and/or this policy, or registering for our service, you acknowledge that you accept and consent to the practices outlined in this Privacy Policy.

Please note that this Privacy Policy does not apply to the practices of companies other than Measured Search, or to individuals whom Measured Search does not employ or manage, including any of the third parties to which Measured Search may disclose Information as set forth in this Privacy Policy. Please refer to the privacy policies of these third parties for information concerning their privacy practices.

What Types of User Information is Obtained?

Visitors to the Measured Search Website

If you are a visitor to the Measured Search website or a Measured Search client (“Client”) who registers or signs into the Measured Search website (including for purposes of obtaining a free trial of Measured Search Services), we may obtain the following types of information from you or concerning your computer or device (“Measured Search Client Information”), which may include information that can itself be used to identify and/or contact you (“Personally Identifiable Information”):

  • Name
  • Email Address
  • Phone Number
  • Website Name and URL
  • Credit Card Number
  • Billing Address
  • Visitor Site Preferences

Measured Search may also receive certain information that may be provided by your browser or mobile device, including:

  • Browser Information
  • Operating System Information
  • Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
  • IP Address
  • Pages Accessed
  • Time of Visit
  • Time of Last Visit
  • Referring Site, Application, or Service, including the relevant Search Queries that led you to Measured Search' Website

Visitors to the Measured Search Blog

If you wish to access certain functions within the Measured Search Blog, such as posting comments or registering for webinars, we may ask you to provide information, including:

  • Name
  • Email Address
  • Your Website

Visitors to Measured Search' Clients' Websites

Our Clients may use customized and proprietary Measured Search code, software and/or services (“Service”) to obtain information regarding the activities that users engage in while visiting their web pages (“Client's User Data”). When a user visits a website that uses Measured Search's Service, Measured Search code contained on the website contacts Measured Search's servers and enables Measured Search to collect Client's User Data. Some Clients may also use their own code to obtain Client's User Data and then send such information to Measured Search's servers.

Client's User Data is stored on Measured Search's web servers and databases for use in performing analysis and producing reports for the Measured Search Client only. Please note that Measured Search itself uses the Measured Search Service in order to obtain insights into visitors' activities on http://www.measuredsearch.com and http://blog.measuredsearch.com/.

Measured Search's collection and analysis of Client's User Data helps our Clients to evaluate and understand how their users are interacting with their websites, and potentially, to modify their websites in order to make them more valuable or useful for their users. Measured Search's Clients determine the types of Client's User Data that are sent to Measured Search's servers for analysis. This data may include or be linked to Personally Identifiable Information depending on how the Client uses Measured Search's Services on its website(s).

In addition, Measured Search may collect certain information about a Client's Visitor's computer that may be provided by the Visitor's browser. This includes browser information, operating system information, mobile device information, IP address, time of visit, and the referring site, application, or service. Such information is collected even though not determined by the Client.

Because Clients have the sole discretion to determine what Information Measured Search collects about or from the Clients' users, this Privacy Policy does not apply to any Client's User Data, including Personally Identifiable Information, that Measured Search may collect, obtain, or access in connection with operating the Measured Search Service.

How Do We Use This Information?

Visitors to the Measured Search Website

We use the Measured Search Client Information, including Personally Identifiable Information, to register your account, fulfill your requests, understand how you are engaging with Measured Search, communicate with you, determine if you are satisfied with the Service, process billing for Measured Search Services, and personalize your experience on the Measured Search website and with the Measured Search Service.

We may also use Measured Search User Information to facilitate the delivery of content or advertisements that we believe may be of interest to you, or to communicate with you about new or existing products and services or special offers. For more information on opting out of these communications, please see the section on “User Privacy Controls” below.

Visitors to the Measured Search Blog

We may use information you voluntarily provide when visiting the Measured Search Blog to send you e‐mail communications, such as information on upcoming webinars, and to understand how you are engaging with and perceive Measured Search' Services.

Visitors to Measured Search' Clients' Websites

Except as described in the “Disclosure of Information to Third Parties” section below, Measured Search never sells or shares any Client's User Data with individuals or companies other than the specific Client whose website transmitted the Client's User Data to Measured Search.

Measured Search does not collect or aggregate information about end user behavior across multiple, different websites that are operated by different Clients, nor does it use any Client's User Data for purposes of behavioral advertising. However, Measured Search may analyze Client User Data in the aggregate for purposes of internal research and/or to determine overall trends or metrics concerning how users are engaging with websites, and may report such general trends publicly, without disclosing any Client User Data.

Our Client's Use of Measured Search

Measured Search contractually requires its Clients to abide by all applicable laws, rules and regulations, including laws relating to privacy and data collection. Measured Search also contractually requires its Clients to obtain any necessary consents from visitors to its website(s) for the Client's use of Measured Search' services, and to post an online privacy policy that provides each visitor with clear notice of its practices regarding data collection, use, and disclosure (including the Client's use of Measured Search), along with a link to the Measured Search Privacy Policy.

Measured Search has no control over its Clients' activities or the disclosures made by its Clients in their privacy policies or on their websites, however, and it cannot be held responsible for any Client's failure to make these disclosures on its website or for any Client's use or collection of Client's User Data that is not permitted under this Privacy Policy or otherwise. For more details on the terms that apply to our Clients' use of the Measured Search Service, please see Section 4 (“Privacy”) in the Measured Search Terms of Use.

Cookies

Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Help remember and process the items in the shopping cart.
  • Understand and save user's preferences for future visits.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.

If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.

Measured Search Web Beacons

Web Beacons

Measured Search may also collect certain information using Web Beacons. Web Beacons are electronic images that may be used on Measured Search's Website, in Measured Search's Service, or in our email communications. They are used, for example, to count website visits or to tell if an email has been opened and acted upon.

Disclosure of Information to Third Parties

Service Providers

Information, including Measured Search Client Information, Client's User Data, and any Personally Identifiable Information contained therein, may be shared with certain third‐party companies and individuals that help facilitate technical and administrative aspects of the Measured Search Service (e.g., credit card processing), or perform functions related to the administration of Measured Search (e.g. hosting services). These third parties perform tasks on our behalf and are contractually obligated not to disclose or use Measured Search User Information or Client's User Data for any other purpose, and to employ adequate security measures to prevent unauthorized access to such data. However, Measured Search is not responsible in the event that Personally Identifiable Information is disclosed at a result of a breach or security lapse by any such third party.

Law Enforcement and Legal Process

Measured Search also reserves the right to disclose any Measured Search Client Information or Client User Information (including Personally Identifiable Information) to:

  1. Comply with any law, regulation, or legal request;
  2. Enforce, apply, or investigate breaches of the Terms of Use or other agreements;
  3. Respond to client requests; or
  4. Protect the rights, property, user experience, or safety of Measured Search, our employees, our users, or others.

Change of Control

If Measured Search, or substantially all of its assets, is acquired by another company or successor entity, Measured Search Client Information and/or Client's User Data will be one of the assets transferred or acquired by the purchaser or successor. You acknowledge that such transfers may occur, and that any purchaser of or successor to Measured Search or its assets may continue to collect, use and disclose your information acquired prior to such transfer or acquisition as set forth in this policy.

User Privacy Controls

Clients and Visitors to the Measured Search Website

Measured Search offers several ways for you to update or delete Personally Identifying Information that is obtained and stored by Measured Search, or to change your Measured Search communication preferences:

  • If you have an online account with Measured Search, you can log in, update your account information, and request to close your account here.
  • You may unsubscribe to any of our e‐mail or direct message communications regarding updates or products by following the unsubscribe instructions in the body of any message.
  • You may contact us at support@measuredsearch.com

Email Communications

The CAN‐SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. To be compliant with CANSPAM we agree not to use false, misleading subjects or email addresses; to identify, as appropriate, the message as an advertisement; to include the physical address of our business or headquarters; to monitor third party email marketing services for compliance, if one is used; to honor opt‐out/unsubscribe requests quickly; and to allow uses to unsubscribe by using the link at the bottom of each email.

We may contact you by e‐mail or other equivalent electronic communications if you access Measured Search products or services. By registering or using Measured Search Services, you specifically consent to the receipt of these e‐mail or text message communications. If you do not want to receive emails or other communications from us, please follow the unsubscribe instructions in the body of such communications or notify us by email at support@measuredsearch.com.

How We Protect Your Personal Information

Measured Search has implemented reasonable security mechanisms to protect Measured Search Client Information and Client's User Data that is maintained on Measured Search's servers from loss, misuse and unauthorized access, disclosure, alteration and destruction. Examples of these security mechanisms include limited and password&hyphne;protected access, high security public/private keys, encryption on processed data, and SSL encryption to protect transmission of data.

However, please keep in mind that no security system is impenetrable. It may be possible for third parties to intercept or access Measured Search Client Information and Client's User Data in spite of these measures. Measured Search cannot guarantee the security of your information and cannot be held responsible for unauthorized access to Measured Search client accounts.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. ‐ See more here

According to CalOPPA we agree to the following:

  • Users can visit our site anonymously
  • Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on the first significant page after entering our website.
  • Our Privacy Policy link includes the word 'Privacy', and can be easily be found on the page specified above.
  • Users will be notified of any privacy policy changes on our Privacy Policy Page.
  • Users are able to change their personal information by logging in to their account.

Do Not Track Signals

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur we will notify the users via email or account updates within 7 business days

We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non‐compliance by data processors.

Our Policy Toward Children

Our Site and Service is not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13 or from websites that are targeted to children under 13. If you are under 13, please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at support@measuredsearch.com. If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our servers.

Reporting a Violation

Measured Search provides users with the ability to report a violation they find on Measured Search by sending us an email to support@measuredsearch.com.

Changes to this Privacy Policy

Measured Search retains the discretion to amend or modify this Privacy Policy from time to time. If we make material changes to the way we collect, use or disclose Personally Identifying Information, we will notify you by posting a clear and prominent announcement on Measured Search or through a direct communication to your Measured Search account.

Use and disclosure of information we obtain is subject to the later of:

  1. The Privacy Policy in effect at the time such information is collected or
  2. Any subsequent Privacy Policy of which you have constructive notice

Your continued access to or use of Measured Search following constructive notice of material changes to this Privacy Policy shall constitute consent to any amendments and/or modifications.

How to Contact Us

Measured Search welcomes any questions or comments about this Privacy Policy or our privacy practices. Any such comments or questions should be submitted via e‐mail to: support@measuredsearch.com.

By using this site you signify your acceptance of this privacy policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.

Effective Date of this Privacy Policy

This Privacy Policy is effective as of July 15, 2015.