Introducing Searches per Session – the latest search metric from SearchStax Analytics. How many queries did your user submit before she either succeeded (and clicked through) or she gave up and ended the session? This statistic reveals a lot about your user’s search efficiency. Does she need multiple searches to find the thing she’s looking for OR is she able to find what she’s looking for on her first try. For transaction and intent heavy properties, a Searches per Session closer to one is typically better than a higher number. For browse or navigational search heavy properties, a higher searches per session number is appropriate. In either case, keeping a close eye on Searches per Session and monitoring for large swings in either direction provides actionable insight for your search team.
SearchStax Search Analytics reports Searches per Session in two formats. Configure a time window and then view the Analytics App Overview screen. In the upper right is a single figure reporting the mean queries/session over the requested time period. The points on the graph indicate searches/session for individuals days (or hours, if appropriate) during the requested interval.