Amazon AWS- Measured Search
Press Releases

Measured Search Recognized As Standard Technology Partner by Amazon Web Services

Los Angeles, CA – Measured Search, a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has received public designation as an Amazon Partner Network (APN) Standard Technology Partner. Strengthening its relationship with AWS better positions Measured Search to expand operations and facilitate use of the comprehensive benefits that AWS offers.

Measured Search currently offers a cloud based vendor neutral Search Analytics service running on top of AWS infrastructure that enables customers to get insights around how users interact

with their internal site search. Customers use it to analyze search behavior, abandonment and measure conversions.”Our solutions have been using various AWS services from the start to cost effectively and efficiently support our clients,” said Sameer Maggon, Founder of Measured Search. “Joining AWS Partner Network underscores the investment and commitment we’ve made to utilize Amazon Web Services and provide us with additional expertise to help build better solutions for our customers. Measured Search’s deep expertise in Search & Big Data partnered with Amazon Web Services provides customers faster time to market of innovative data driven solutions and offload operations of running complex infrastructure.

About Measured Search 
Founded in 2013, Measured Search is a Los Angeles-based company that helps businesses achieve excellence and superior ROI in Search, Discovery and Big Data Analytics. Measured Search’s cloud-based products allow businesses to capture, analyze and leverage user behavior data to drive create highly engaging, efficient and relevant customer experiences.

kmworld2014
Awards, Press Releases

Measured Search Named to KMWorld’s 100 Companies that Matter In Knowledge Management

Cloud-based search, discovery and big data analytics provider recognized for suite of search & analytics tools in 2014 list.

Measured Search (Measured Search), a leading provider of cloud-based search, discovery and big data analytics products & services, announced today that it has been recognized as one of the KMWorld’s “100 Companies that Matter in Knowledge Management” for 2014. The list, featured in this month’s print issue and online, was curated by a group of KMWorld editorial staff, analysts, system integrators and select users.

“It speaks volumes when our industry peers recognize us for our suite of search and analytics products,” said Sameer Maggon, Founder & CTO of Measured Search. “Our inclusion in the KMWorld 100 is a tremendous validation of our technology, our strategy and our industry success. It’s an honor we share with our customers who play a crucial role in the development of all our products.”

By offering products that empower companies to leverage user behavior insights to deliver best-in-class experiences within e-commerce, publishing, vertical search and related mobile applications, Measured Search addresses real-world challenges faced by organizations that need to increase customer engagement, conversion, and customer retention, and drive bottom-line results.

“Measured Search has proven to define the spirit of practical innovation by blending sparkling technology with a deep, fundamental commitment to customer success,” says Hugh McKellar, KMWorld editor-in-Chief. “Each of the companies selected by our committee has shown a true impact in their space and has proven a value to our readers. We look forward to seeing the company continue to evolve and are excited to hear what’s next for Measured Search.”

The complete list of KMWorld’s “100 Companies that Matter in Knowledge Management” is featured in the March 2014 print issue and online at http://www.kmworld.com.

About Measured Search
Founded in 2013, Measured Search is a Los Angeles-based company that helps businesses achieve excellence and superior ROI in Search, Discovery and Big Data Analytics. Measured Search’s cloud-based products allow businesses to capture, analyze and leverage user behavior data to drive bottom-line results. For more information or to begin tracking your customer behaviors, visit http://measuredsearch.com.

About KMWorld
KMWorld (http://www.kmworld.com) is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 40,000 subscribers about the components and processes – and subsequent success stories – that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (http://www.infotoday.com)

Ecommerce Conversion Rate Optimization Tips
eCommerce, Site Search

4 Site Search Ecommerce Conversion Rate Optimization Tips

If you run an e-commerce business, here is some good news for you. Ecommerce continues to grow at an amazing speed. As per eMarketer’s report, US ecommerce did $262.3 billion in sales, an increase of 16.4% year over year. It is also estimated that by 2017 the figure would go up to $440 billion in sales with a compound annual growth rate (CAGR) of 13.8%.

emarketers-ecommerce-growth-report

emarketers-ecommerce-growth-report

While the brick and mortar retail chains or shops can have much bigger real estate to showcase products, it is the luxury e-commerce can’t have. Couple of years back it was 21″ screen desktop, then it shrank to 11″ in the form of tablets and now its the 4″ screen that is going to run the ecommerce show.

Don’t take my word for that. Same report also indicates that mobile ecommerce ( mcommerce) is growing at a staggering pace of 68% for the last 2 years and currently accounts for 16% of the total ecommerce sales at $42 billion.

This pushes every ecommerce retailer to find quicker ways to help customers present what they are looking for. While categorical navigation plays a big role, it’s pretty clear that with the reduction in screen size, internal site search is where the customer will directly go instead of using a navigation.

Though this is a well known fact, most of companies are still not using search & analytics to the fullest. According a survey done by SLI Systems, 57% of ecommerce brands do not use site search & analytics data to improve search experience for ecommerce conversion rate optimization (CRO).

57% of hte marketers don't use site search analytics data

57% of hte marketers don’t use site search analytics data

This pretty much clears the fact that when it comes to site search and using site search analytics data, we have a long way to go.

Here are a few site search techniques used by e-commerce giants like Amazon, Ebay and others. They have been using site search data smartly which is probably one of the reason for their success in ecommerce space.

Just to keep explanation familiar, we gonna search a term ‘iPad’.

Related Searches

You must be familiar with the related searches on the Google search. Similarly, retailers use it to help us out in our search.

Lets checkout how Ebay does it. If I search for iPad, it presents me a list of related searches right below the search box.

ebay-related-searches

And the related searches are spot on like iPad 2, iPad mini etc.

Amazon has picked up another position to show related searches, just above the search results. If you notice, it’s quite smart, as it is already presenting iPad air as an option.

amazon-related-searches

Search Suggestions

Search suggestions help you to find out common phrases that other people have searched for while you are actually typing your keywords. Search Suggestions are slightly different from Related searches. Related searches are presented after you hit the Search button. Search suggestions appear when you are actually searching and haven’t enter. Most of the time Search Suggestions are primarily used for assisting in completion of the users search.

Like in case of amazon or ebay, if I type iPad, it will suggest me iPad mini, iPad Air, iPad case as people might have searched for that before.

amazon-search-suggetions-measured-search

Did you mean

Something you have already seen on Google when you a do a typo or at least Google thinks so. When there is a highly likely alternative query, Google presents you that query in the form of ‘Did you mean?’

I tried searching with a typo and Amazon’s search was smart enough to recognize the typo and suggested my intent and even the returned the results for that.

amazon-did-you-mean

It saved me the pain of going back to search and correcting the typo.

Instant Search

Instant Search is a search that shows search results as you type. The basic insight behind this, according to Google, is that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds to glance other part of the page.

This means that you can scan a results page while you type. If you look at the company Chegg.com, a textbook rental service, you’ll see it in action.

As soon as you start typing the name of the book, it shows you snippet of every result which gives you instant idea of whether the results are suitable for you, so that you can re. tune the query.

chegg-instant-search

You don’t even need to look at search result page as the results are presented right below the search bar as you type. Instant gratification.

This are proven ways to help your customers find what they are looking for. And if you are an e-commerce company, you got to figure out the ways to achieve it.

Solr search analytics over Andriod
Mobile, Search Analytics

Android SDK for Solr Search Analytics

Here at Measured Search, we are on a mission to help our customers create highly relevant, efficient and engaging experiences by providing superior search analytics. Today, we took one step further by releasing our Solr SDK for Android apps.

We are particularly excited about it because it makes things really easy for developers to install Measured Search analytics on an Android app to track searches and user behavior.

The Solr SDK integration with your Android app enables you to:

1. Track searches, no result searches, clicks to understand what your users are looking for

2. Identify opportunities with content that are not getting eyeballs or not converting

3. Measure conversions, use metrics to track search results ranking & relevance changes

4. Get notified of unusual trends in search behavior & get weekly summaries

Installing Measured Search onsite Solr search analytics on your Android app is very straight forward. Please refer to Measured Search Android integration.

Why is Solr search analytics over Android app important?  

Android completely dominates the global smartphone market with 80% market share. As of September 3, 2013, 1 billion Android devices have been activated & collectively people have done more than 50 billion app installations.

This nos. not only shows the spectacular growth of Android but also the emergence of smarphone as a device which would dominate every aspect of our digital life. Be it digital consumption, shopping or communication, it will replace desktop computers further and further.

And given the nature of limited screen space on Mobile, people would ditch the navigations we are very accustomed to on websites and use only the search interface on the website to get the info they want. And that makes it a must for every online business to look for ways to enhance the Solr search experience on its website.

Measured Search makes it insanely easy, as it support in-app mobile search analytics along with on-site search analytics.

You can find out more about Measured Search helps you here on Search Analytics features page. You can also signup for 15 days free trial account on our signup page. If you have any queries about the integration or about our product, contact us on support@measuredsearch.com.

We would be sharing our learnings on Search Analytics, Mobile Search and interesting insights on our blog here. So do subscirbe to receive our blog updates over email.

INTERNAL SITE SEARCH ANALYTICS MAGENTO SOLR EXTENSION
eCommerce, Integrations, Search Analytics

Internal Site Search Analytics Magento Solr Extension

We just made it really easy for eCommerce owners using Magento to start tracking and measuring their search on their website. Last week, we released our Magento Commerce Extension for Solr Site Search Analytics to the community.

Magento owns 26% of the market share in eCommerce Platforms, and we are thrilled to provide and get our Extension approved in the Marketplace. Any eCommerce store running on top of Magento could now start using Measured Search with Zero Coding or Integration!

This release of the extension supports the following features:

  • Top Searches & No Result Searches – Identify what your customers are searching for and what they are not finding, giving you an opportunity to engage them more.
  • Search Volume and Rate – Get data on your monthly, weekly and daily searches.
  • Search Performance – Get data on how long your searches are taking and trends on the performance metrics.

If you are running on top of Magento, we’d love to hear your feedback! Give the extension a try and let us know! You can install the Site Search Analytics Magento Extension here.

 

NEW FEATURE: WEEKLY REPORT RIGHT IN YOUR INBOX!
New Feature

New Feature: Weekly Report right in your inbox!

Starting this week, you will now get a summary of your search metrics report delivered weekly right in your inbox. This would highlight the week’s key search analytics and a delta between the week before that keeping you always on top of whether there is something you need to focus on immediately or not.

NEW FEATURE: WEEKLY REPORT RIGHT IN YOUR INBOX!

NEW FEATURE: WEEKLY REPORT RIGHT IN YOUR INBOX!

As you can see in the image above, you can see your week’s total searches, unique searches, no result searches and average search performance along with their change from previous week. The report will also highlight top no result searches and worst performing searches that you need to pay close attention, which when fixed will have a positive impact to your bottom line.

We’ll love to hear your feedback around the email, and feel free to email us with your suggestions on what other key things you’d like in that email.

Measured Search SEARCH ANALYTICS
Analytics, Search, Search Analytics

Not Using Search Analytics? Reasons Why You Should Be

The term search analytics refers to the analysis and aggregation of statistics used for search engine marketing and optimization. In laymen’s terms: It lets you know what your potential customers are searching for. If you’re not using search analytics as a tool in your business marketing efforts, you should be. Here is why.

* If brick and mortar stores do it, why shouldn’t you? Successful businesses have long used market research to bring customers to their door and keep them coming back. Search analytics is simply marketing research for the ecommerce and mcommerce generation.

* If you know what your customers are searching for and what they haven’t been able to find, then you can more readily gear your website content so that information about the products or services you’re offering is able to reach them when they’re looking for it.

* Know which products are trending. Use daily, weekly and monthly analysis to see which products are being searched for the most and what the most popular areas and products on your website are. Likewise, use the information to uncover trends that indicate when you’re customers are leaving your site or which items they’re not interested in.

* Keep an edge over your competitors. Let’s face it: if your customers don’t find what they’re looking for at your website, they are very likely going to go to someone else’s website. By having information as to what they’re searching for, you’re more likely to meet their needs and keep them from clicking away from you.

Measured Search puts high quality and relevant search analysis in your hands. For more information on what we can do to help your business, contact us.