Visitors to the Measured Search Website
If you are a visitor to the Measured Search website or a Measured Search client (“Client”) who registers or signs into the Measured Search website (including for purposes of obtaining a free trial of Measured Search Services), we may obtain the following types of information from you or concerning your computer or device (“Measured Search Client Information”), which may include information that can itself be used to identify and/or contact you (“Personally Identifiable Information”):
Measured Search may also receive certain information that may be provided by your browser or mobile device, including:
If you wish to access certain functions within the Measured Search Blog, such as posting comments or registering for webinars, we may ask you to provide information, including:
Our Clients may use customized and proprietary Measured Search code, software and/or services (“Service”) to obtain information regarding the activities that users engage in while visiting their web pages (“Client's User Data”). When a user visits a website that uses Measured Search's Service, Measured Search code contained on the website contacts Measured Search's servers and enables Measured Search to collect Client's User Data. Some Clients may also use their own code to obtain Client's User Data and then send such information to Measured Search's servers.
Client's User Data is stored on Measured Search's web servers and databases for use in performing analysis and producing reports for the Measured Search Client only. Please note that Measured Search itself uses the Measured Search Service in order to obtain insights into visitors' activities on http://www.measuredsearch.com and http://blog.measuredsearch.com/.
Measured Search's collection and analysis of Client's User Data helps our Clients to evaluate and understand how their users are interacting with their websites, and potentially, to modify their websites in order to make them more valuable or useful for their users. Measured Search's Clients determine the types of Client's User Data that are sent to Measured Search's servers for analysis. This data may include or be linked to Personally Identifiable Information depending on how the Client uses Measured Search's Services on its website(s).
In addition, Measured Search may collect certain information about a Client's Visitor's computer that may be provided by the Visitor's browser. This includes browser information, operating system information, mobile device information, IP address, time of visit, and the referring site, application, or service. Such information is collected even though not determined by the Client.
Visitors to the Measured Search Website
We use the Measured Search Client Information, including Personally Identifiable Information, to register your account, fulfill your requests, understand how you are engaging with Measured Search, communicate with you, determine if you are satisfied with the Service, process billing for Measured Search Services, and personalize your experience on the Measured Search website and with the Measured Search Service.
We may also use Measured Search User Information to facilitate the delivery of content or advertisements that we believe may be of interest to you, or to communicate with you about new or existing products and services or special offers. For more information on opting out of these communications, please see the section on “User Privacy Controls” below.
Visitors to the Measured Search Blog
We may use information you voluntarily provide when visiting the Measured Search Blog to send you e‐mail communications, such as information on upcoming webinars, and to understand how you are engaging with and perceive Measured Search' Services.
Visitors to Measured Search' Clients' Websites
Except as described in the “Disclosure of Information to Third Parties” section below, Measured Search never sells or shares any Client's User Data with individuals or companies other than the specific Client whose website transmitted the Client's User Data to Measured Search.
Measured Search does not collect or aggregate information about end user behavior across multiple, different websites that are operated by different Clients, nor does it use any Client's User Data for purposes of behavioral advertising. However, Measured Search may analyze Client User Data in the aggregate for purposes of internal research and/or to determine overall trends or metrics concerning how users are engaging with websites, and may report such general trends publicly, without disclosing any Client User Data.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled It will turn off some of the features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.
Measured Search may also collect certain information using Web Beacons. Web Beacons are electronic images that may be used on Measured Search's Website, in Measured Search's Service, or in our email communications. They are used, for example, to count website visits or to tell if an email has been opened and acted upon.
Information, including Measured Search Client Information, Client's User Data, and any Personally Identifiable Information contained therein, may be shared with certain third‐party companies and individuals that help facilitate technical and administrative aspects of the Measured Search Service (e.g., credit card processing), or perform functions related to the administration of Measured Search (e.g. hosting services). These third parties perform tasks on our behalf and are contractually obligated not to disclose or use Measured Search User Information or Client's User Data for any other purpose, and to employ adequate security measures to prevent unauthorized access to such data. However, Measured Search is not responsible in the event that Personally Identifiable Information is disclosed at a result of a breach or security lapse by any such third party.
Law Enforcement and Legal Process
Measured Search also reserves the right to disclose any Measured Search Client Information or Client User Information (including Personally Identifiable Information) to:
Change of Control
If Measured Search, or substantially all of its assets, is acquired by another company or successor entity, Measured Search Client Information and/or Client's User Data will be one of the assets transferred or acquired by the purchaser or successor. You acknowledge that such transfers may occur, and that any purchaser of or successor to Measured Search or its assets may continue to collect, use and disclose your information acquired prior to such transfer or acquisition as set forth in this policy.
Clients and Visitors to the Measured Search Website
Measured Search offers several ways for you to update or delete Personally Identifying Information that is obtained and stored by Measured Search, or to change your Measured Search communication preferences:
The CAN‐SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. To be compliant with CANSPAM we agree not to use false, misleading subjects or email addresses; to identify, as appropriate, the message as an advertisement; to include the physical address of our business or headquarters; to monitor third party email marketing services for compliance, if one is used; to honor opt‐out/unsubscribe requests quickly; and to allow uses to unsubscribe by using the link at the bottom of each email.
We may contact you by e‐mail or other equivalent electronic communications if you access Measured Search products or services. By registering or using Measured Search Services, you specifically consent to the receipt of these e‐mail or text message communications. If you do not want to receive emails or other communications from us, please follow the unsubscribe instructions in the body of such communications or notify us by email at firstname.lastname@example.org.
Measured Search has implemented reasonable security mechanisms to protect Measured Search Client Information and Client's User Data that is maintained on Measured Search's servers from loss, misuse and unauthorized access, disclosure, alteration and destruction. Examples of these security mechanisms include limited and password&hyphne;protected access, high security public/private keys, encryption on processed data, and SSL encryption to protect transmission of data.
However, please keep in mind that no security system is impenetrable. It may be possible for third parties to intercept or access Measured Search Client Information and Client's User Data in spite of these measures. Measured Search cannot guarantee the security of your information and cannot be held responsible for unauthorized access to Measured Search client accounts.
According to CalOPPA we agree to the following:
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur we will notify the users via email or account updates within 7 business days
We also agree to the individual redress principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or a government agency to investigate and/or prosecute non‐compliance by data processors.
Our Site and Service is not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13 or from websites that are targeted to children under 13. If you are under 13, please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at email@example.com. If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our servers.
Measured Search provides users with the ability to report a violation they find on Measured Search by sending us an email to firstname.lastname@example.org.
Use and disclosure of information we obtain is subject to the later of: